(Associated Press) A women’s place is on the medal stand Fans can also purchase tickets for the 2021 Skills Challenge on Aug. Tickets for the game go on sale today 10 a.m. The 26th player will be selected by LIGA BBVA MX Executive President Mikel Arriola through a process which will be announced in the coming days. Midfielders: Luis Romo, Cruz Azul Luis Montes, León Fernando Gorriarán, Santos Laguna Rubens Sambueza, Toluca Guido Pizarro, Tigres UANL Pedro Aquino, América Diego Valdés, Santos Laguna Ángel Mena, Leónįorwards: Jonathan Rodríguez, Cruz Azul Pedro Canelo, Toluca Santiago Muñoz, Santos Laguna André-Pierre Gignac, Tigres UANL Rogelio Funes Mori, Monterrey Goalkeepers: José de Jesús Corona, Cruz Azul Alfredo Talavera, Pumas UNAM Guillermo Ochoa, Américaĭefenders: Matheus Doria, Santos Laguna Pablo Aguilar, Cruz Azul Víctor Guzmán, Club Tijuana César Montes, Monterrey William Tesillo, Leónįullbacks: Fernando Navarro, León Salvador Reyes, Puebla Juan Marcelo Escobar, Cruz Azul Jesús Gallardo, Monterrey 25 Liga MX-MLS All-Star Game at Banc of California Stadium. Speaking of the Mexico league, it announced the first 25 players on its team for the Aug. If they’re successful, Santos - as well as hard-luck Atlas, which won its only Liga MX trophy in 1951 - may reap the rewards. Irarragorri and Grupo Orlegi are positioning themselves to cash in. But I think we can actually get closer to that by joining forces.” “Soccer will definitely be, within the next 20-30 years, the number one or number two sport in the U.S. soil is going to be better for both in the long term. “I’m sure that working together and playing more games, official games, on U.S. “I’ve been pushing the idea for some time now, of doing more things together, MLS and Liga MX,” Irarragorri said. There’s even been increasing talk of a formal merger between the two. Leon last weekend at Dignity Health Sports Park and the league has teamed up with MLS on two cross-border tournaments as well as an All-Star Game next month between top players from both leagues. Liga MX held its Campeon de Campeones game between Cruz Azul vs. Club América opened an office in New York City in 2018. Irarragorri isn’t the first to come to that conclusion. “So if you look at it from a market perspective, on a purchasing power perspective, on a consumption perspective, when you combine them it’s difficult to find other leagues that have such a commitment of their fans and consumption that Mexican football has.” Forty million people that are Mexican American. “Two thousand miles of border with the U.S. “Mexico is the only country in the world that has two natural markets,” Irarragorri said. MLS benefits through its association with the Mexican fan base, a much larger TV audience and with iconic global brands like Chivas and Club América. The Mexican teams benefit by tapping into a larger, wealthier market with much greater disposable incomes. It also makes the idea of synergy between Liga MX and MLS a no-brainer, Irarragorri said. But the passion for soccer flows freely back and forth and that makes it unique. The U.S.-Mexico border may be a political dividing line that has become more militarized and contentious in recent years. “We need to target that market, that American company market as a team, for them to consider us as they consider teams in the MLS for sponsorship purposes.” company that had a presence in two markets, like Mexico and the U.S., I would use obviously a Mexican team because of the ratings it has in the U.S., that are only growing,” he said. and in the U.S., we will be much more straightforward going to our fans’ needs.”Īs for commercial partners, Irarragorri said the passion of Liga MX fans and the massive TV ratings they have in the U.S. “So you can be a fan of Santos and not live in Torreón,” he said. fan base and for attracting U.S.-based sponsors. Irarragorri also plans a more robust and integrated approach to servicing the needs of its U.S. “And they go hand in hand with merchandising.” “The academies, they go hand in hand with the scouting,” he said. But that, too, is part of a bigger strategy. The office, Irarragorri said, will focus first on servicing a series of academies, including one that opened this summer in the state of Washington. Orlegi Sports already has opened a temporary business office in Orange County with plans for a more permanent presence in Los Angeles. Taking the next step will require greater resources and a bigger brand and Irarragorri thinks he knows where to find them, which is the strategy behind Orlegi Sports’ decision to join a growing number of Mexican soccer teams that have increased their focus on the U.S. And it has done that despite modest payrolls when compared to Liga MX’s giants. Since Irarragorri became involved with Santos in 2006, the club has played in eight league finals.
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